Sept. 13, 2019
SURPRISE! Cold Calling is Not a Dead: NEW Living Sales Podcast Episode:
“Cold calling is dead.”
I’m sure you have heard this phrase repeated over and over again. It seems increasingly common for sales people to believe that cold calling is dead, and it almost brings solace to some sales people to feel like they don’t need to cold call anymore.
I’m baffled by that though…because without cold calling, how would you get sales? I know, I know, cold calling calling methodologies have changed, but the fact of the matter is you still need to call on customers. The term cold calling has taken on a negative connotation, however in reality all that cold calling is is making sales calls. And sales people need to make sales calls.
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