Hey everybody, Brandon Hensinger, founder of Cima Growth Solutions.
Today, I want to talk about the fourth step to maximizing profit with social media and that is to game plan based upon metrics and tracking. A lot of people who fail with social media, fail because they don't know what to track or they're not tracking anything. And honestly, if you don't know where you're going, you'll never get there. So it's really important to make sure you know what to track with social media-based upon what your goals are. So for example, if you're trying to get more sales with social media, then you need to track those conversions.
Look at, out of everything I post, how many of those posts are getting people to my website, how many people are converting based upon those posts? What post did they like the most? What post do they like the least? Those things really matter, and that bleeds over into a lot of other areas of strategies such as general internet marketing, ads, and social media. You want to make sure that you're tracking what's most important. For me, I remember years ago I was just posting whatever I could and saw what stuck.
But now I actually pay attention to what has the highest impact. What do people like the most? And honestly, most of the time, it's not what I think is going to be the best post. It's what people want that I base all the posts and content off of. So make sure that if you're trying to grow a new business, whether it's a small business or even a large business, and you're trying to employ social media into your strategy, that you have a game plan and that you are tracking the right metrics, and that you know what your goals are.
Have an awesome day. Check out cimagrowth.com, and you can get your free 7-steps to profit social media guide. Have an awesome day.