Hey everybody, Brandon Hensinger here.
For today's one question morning show I wanted to talk about a question I get asked a lot, which is if I'm trying to simplify the amount of things I do on a given day, how do I do that without sacrificing my productivity? That's a really good question because people who are successful, people who are strong leaders of a company, their families in any area know exactly what needs to be done in order to continue that forward motion of success without wasting time on things that don't matter.
So a common task or common thing a lot of people do is try to eliminate unnecessary things from their life, but often people make a mistake of eliminating everything they think, you know what, I'm not going to work as hard, but I'm still going to try to accomplish a lot, so I'm going to sleep in or you know, I'm not going to want to do things I enjoy, maybe do a little bit of work here, a little bit of work there, but that's actually not maximizing productivity.
That's not following the 80/20 rule, the 80/20 rule of 80% of your success comes from 20% of your activity. It's actually a common misconception that if you're going to follow that 80/20 rule that you just need to stop doing a lot of work and only work a little bit. It's actually not true. What it means is you work really, really, really hard on the 20% of things that are going to make the biggest difference. So I know there's a lot of things that I just said but what I'm trying to get across is that if you want to maximize your productivity and make sure that you're successful. Yeah. Don't waste your time doing things that don't matter.
But you have to make sure that the things you are doing, you're spending just as much time working on as you were spending on all of the other things that don't matter. That's how you're going to make sure that you continue forward motion and find success. So for example, if you spend 50% of your day working on sales calls and 50% of your day working on emails and you decide that actually what is going to keep you moving forward is making sales calls -- well and then you say huh? I don't have to focus on emails as much. So you only spend half the time on email, it doesn't mean that you spend 50% on sales calls and 25% of your time on emails and then you just do whatever you want the other 25% of the time.
No, it means you spend 75% of your time on sales calls and 25% on email. So you have to make sure you're still working the same. But you focus on the things that matter. Hope that was helpful. Check out cimagrowth.com, which is c i m a growth dot com because we actually have put together a lot of programs that will allow you to offload a lot of the things that may not be what you should be focusing on and allow us to focus on it instead, have an awesome day.